Nationale Postcode Loterij Case


The Postcode Lottery Group currently has a substantial participant base. However, in recent months, a concerning trend has emerged – an increasing number of participants are churning, posing a significant challenge to the organization's sustainability and community impact.

Key Question:

The Postcode Lottery Group now faces a critical question: How we they effectively prevent churn and retain our (stable) participant base?

This case presents a compelling opportunity to delve into the strategies and actions that the Postcode Lottery Group can employ to combat churn effectively, like diving into the data to see what factors may contribute to churn, creating a business case to in the end ensure the long-term sustainability of our operations and our positive impact on society.

This case will be presented in English and is open for Ba3 and higher.