In today’s world of social media, it’s more important than ever to ensure that you have an online presence that looks professional and can be used for networking purposes. LinkedIn is, by far, the most popular social media platform used by professionals in the workforce, as well as recruiters looking to fill open positions. It hosts millions of personal and company profiles and features a robust job board with sophisticated search filters. These days, having an updated LinkedIn profile might just be as important as having an updated CV. As a student, it might just lead you to the right type of exposure that you need in order to promote your skills and receive interesting networking opportunities. This workshop will give you insights into how to navigate effectively through the complex world of making connections, joining groups, posting, publishing and other strategies that might help you as a student to optimize your profile, connect with fellow students and professionalize your online presence!