Nationale Postcode Loterij case

As a global organization we believe in unlocking the power of data through ground breaking analytics.

The Postcode Lottery Group is building a collective and international hub that supports and accelerates our growth ambition and supports our worldwide charities with millions of euros every day. We work on exciting cases & solve business problems, collaborate internationally and have real and meaningful impact. The work done directly supports amazing charity organisations worldwide. Every the Postcode Lottery Group raises €2,3 million for charity

Many interesting questions are faced by all our lotteries on a day-by-day basis. Such as:

• What are your chances of winning a prize?

• Which marketing channels are most effective?

• What should be the €-price of a ticket?

• What is the impact of winning a prize on a player’s likelihood to continue playing?

• How can we better leverage the power of analytics for our many worldwide beneficiary organizations?

This case will be presented in English and is open for Ba3 and higher.