Nielsen case

One of our clients is an international tech company that wants to promote their VR (Virtual Reality) gaming device in the U.S. They frequently do huge campaigns promoting their devices on all sorts of platforms, but while they can see sales numbers, they don't know how many people were actually influenced by their campaign. This is where you come in! 

You will get access to a virtual dashboard that contains results of several modeling iterations that explain brand health variables. Together with your team, you will inspect these models to find out which one is the best, after which you will get to present your reasoning, concerns & suggestions on your chosen model to the client's data scientists. In addition, you will get the chance to pitch your findings about the campaign's performance to the client's board, along with actionable recommendations on how they can further drive awareness of their device. 

This case will be presented in English and is open for Ba3 and higher.